Ulrich P. Nielen is a highly experienced international business executive with particular expertise in global sales & marketing, equipment trading and distribution management. He has significant high-tech and heavy equipment product experience, including the semiconductor industry; has run global sales/marketing organizations; has managed export business development programs; and has been extensively involved in negotiating significant sales contracts all over the world. He held a broad range of international management positions. As such, he has extensive, successful, hands-on experience in every key area involved in successfully running a cross-border distribution organization.

Ulrich (Uli) is professionally trained in business development, sales & marketing, and project management. Along with multiple years of hands-on management experience he brings a high level of operational professionalism to our organization. He spent many years in the investment goods and manufacturing industry, serving in a variety of capacities.

As Board Director Uli has the supervisory role directing the path of 2G-CENERGY as the innovator in strategic business development. His vision to raise renewable energy awareness from a tactical, unmeasured, and underestimated position in the US to a continental strategic program with clear measures for usefulness, practicability, performance, efficiency, and success is now being realized by many organizations and potential customers in North-and South America. As such he brings a wide range of management and technology experience to his role as Board Director supervising sales and business development.

BIOGRAPHY

Ulrich Nielen was born in Germany. Immediately after leaving high school he completed a 15 month compulsory military service in the Armed Forces, Army Tank Division, leaving the service with honors and the rank Lance Corporal Tank Commander. In 1993 he completed his B.A. in international business and trade logistics. Thereafter Ulrich worked as Business Development Manager for the British LIVINGSTON Group where he was challenged to open new international market territories in Europe, North-and South America, Middle East and Asia. He travelled extensively to find, select and to train regional business partners, forming a new international network of equipment operators.

In 1997 he accepted a position as Sales Manager Central & Eastern Europe for PALM Germany GmbH in Munich, a 100% subsidiary of PALM Inc. Sunnyvale, California, USA, annual revenue 2.5 billion US$, with offices in 41 countries. Ulrich was selected to develop, manage and expand the international business in Central & Eastern Europe. He led the growth and expansion of large chain accounts as well as the industrial OEM market segment. During the next few years Ulrich (Uli) reorganized distribution channels in key markets and increased profitability for distributor and chain accounts in 12 countries. This included tasks to structure high volume business deals and to manage complex contract negotiations.

In 2000 THALES Navigation GmbH in Munich, a leading manufacturer of navigation solutions brand named MAGELLAN offered Ulrich to take responsibility for their European and Middle East region. THALES Group is a global electronics company serving Aerospace, Defense, and Security & Services markets worldwide. With operations in more than 30 countries and 60,000 employees, the Company generated 24 billion US$ in revenues in 2003. Ulrich held total responsibility for all aspects of sales, rental, leasing and partner programs in Europe and Middle East. He opened new market territories for navigation product solutions (MAGELLAN RoadMate).

Three years later AVERY Dennison Deutschland GmbH in Eching (Munich) Germany, a 100% subsidiary of Avery Dennison Corporation, Pasadena, California, USA retained Ulrich to be their Strategic Project Manager for Europe. The Company is best known for its office automation products. Founded in 1935, Avery Dennison is a global leader in pressure-sensitive technology. With sales of $5.3 billion in 2004, Avery Dennison is ranked 366 on the Fortune 500 list of the largest U.S. corporations. Approximately 50 percent of sales is generated outside the United States, and the Company is focused on developing international growth opportunities, expanding its core markets, investing in new products and technologies and pursuing value-enhancing acquisitions. Ulrich initiated and managed multifaceted projects to enhance sales results in 24 countries.

His next challenge led Ulrich to the United States where he joined the CATERPILLAR network as International Sales Manager, Heavy Equipment, for RING POWER CORPORATION, one of the largest CAT factory distributors with 2000 employees and an annual sales revenue of 1.3 billion US$. Shortly after finishing an extensive product training program, he sold for more than 20 million US$ equipment to various overseas customers within the first year. In 2008 Uli was promoted to HERO FL Director of Worldwide Sales & Marketing Operations. His activities resulted in various large project developments and constant growth. Uli is fluent in three languages, married, has two children and lives in Orange Park, Florida, USA.