PRESIDENT & CEO
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Michael J.
Turwitt is a seasoned
international business executive with
particular expertise in global sales &
marketing, equipment remarketing and
distribution management. He has significant
energy industry and power systems product
experience, including complete turn-key
power plant solutions; has run global
sales/marketing organizations; has managed
import & export business development
programs; has been extensively involved in
negotiating large projects all over the
world; and has held a broad range of
international senior management positions.
As such, he has extensive, successful,
hands-on experience in every key area
involved in successfully running an
international manufacturing & distribution organization. |
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Michael J. Turwitt was
born in Germany. After he completed his B.A. in
mechanical engineering and gaining an industrial M.B.A.,
Michael worked as International Sales
Executive for the large Scandinavian FLS
Group in their SKAKO Machinery Division,
responsible for markets in the Middle East.
Only after three years he was selected to be
responsible as Export Marketing Manager for
concrete batching equipment, and later also
for construction machinery, providing sales
& marketing support functions for
distributors in Europe, USA, Africa, Asia,
and Latin America.
Thereafter the BMW Group in Germany, a 50
billion US$ corporation, appointed him to
the position of Project & International
Market Development Manager in charge to
develop and to implement a new effective
conquest sales strategy as well as a
cross-border and multi-cultural sales
incentive programs, helping to spearhead
sales, marketing and operational activities,
incl. dealer development and training. In 1991 BMW asked
him to serve as VP Aftersales & Business
Development in Great Britain. During this
assignment he also implemented an
engineering program in the UK, assisting the
group's product development division
regarding market specific technical aspects.
After a short return to the Group
Headquarters in Munich where Michael formed an international human resources
development strategy for the global sales &
marketing divisions, he was appointed VP
Latin America located in Buenos Aires,
Argentina. Next to implementing
BMW's regional sales strategy all over South
America, he was also responsible to develop
and to train local dealers and distributors.
Michael increased sales through new
marketing techniques, as well as
market-oriented sales
promotions. In 1995 he was then appointed
President of BMW's subsidiary in Brazil,
with direct responsibility for 120
associates, and 24 dealers with in total
1,100 employees. During this period he
increased the annual sales revenue from 150
to 400 million US$. While serving in this
position Michael also negotiated and led a
500 million US$ investment for a Land Rover
CKD assembly and engine factory project in
Brazil. After immigrating to the
US, Michael was asked by RING POWER CAT, a
large CATERPILLAR factory distributor with
more than 2000 employees and 1.3 billion US$
revenue, to implement a professional
international sales function for the EPG
(Electrical Power Generation) Power Systems
and Energy Equipment export business.
Michael accepted the challenge and
subsequently traveled to potential markets
in South America, Europe, especially Eastern
Europe, Asia, to the Middle East and Arabian
Golf, as well as to Africa. Consistently
Michael pursued two intertwined interests:
effective and professional export marketing
and global expansion. His tenure as RING
POWER (Power Systems) Vice President &
Director of International Sales coincided
with unprecedented growth in the sales of
electrical generator sets, cogeneration
equipment, complete power
plants and energy systems to more than 130
countries. Michael's expertise
in business development, marketing, market
entry strategies, distribution of energy
equipment and power systems, his in-depth
know how of considering cultural aspects,
his skills in foreign negotiation, and
adapting specific marketing programs in
energy markets is unique, unparalleled, and
unmatched within the worldwide CAT power
systems distribution network. Proven results
and many years of success, unmatched by
anybody else, made Michael the leading CAT
power systems and energy equipment marketing
and international distribution specialist in
North America. |
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